Frequently Asked Questions

FAQS

 

Got questions? Good, we like those.
Here are the answers to what hotels ask us most about revenue, reporting, marketing, and sales.

BRAND AGNOSTIC

Imagine your entire portfolio of reporting shown in the same format, regardless of brand or independent systems

All trademarks are the property of their respective owners and are used here for purposes of identification only. We are an independent revenue management company, not affiliated with any hotel or brand.

ABOUT TOPLINE

Topline provides outsourced hotel revenue management services that go beyond what most in-house teams can handle daily. 
We use real-time data analytics, competitive benchmarking, and market intelligence to optimize pricing, forecasting, and distribution channels. 
Our team manages multiple properties across markets, giving you a broader perspective and proven strategies that help your hotel outperform the comp set. 

We serve a wide range of properties, including: 

  • Independent and boutique hotels that want corporate-level strategy without corporate overhead 
  • Branded hotels needing extra revenue support or consistency across portfolios 
  • Hotel management companies that want to outsource revenue management for scalability 
  • Newly opened or repositioned properties seeking to establish a strong pricing and distribution strategy 

If your goal is to increase RevPAR, improve ADR, and capture more profitable bookings, you’re our ideal partner. 

Because we actually care about your results. We’re hotel people first, data people second, and always partners. We integrate with your systems, your team, and your goals – and we don’t stop until the numbers move.

You may notice early progress within 30–45 days as pricing and channel strategies align. 
However, most properties experience meaningful, sustained improvements in 2–6 months, once we’ve analyzed trends, competitive data, and booking pace. 
Our approach focuses on long-term profitability and positioning, not just short-term rate increases. 

We don’t hide behind vague “contact us for pricing” pages. Every proposal is customized and transparent.

Here’s the quick view:

  • Revenue Management: from $1,550–$1,750 per hotel per month

  • Remote Sales: from $1,650–$2,500 per hotel per month

  • Digital Marketing: from $900/month à la carte to $2,600/month for full bundles

You’ll always know exactly what you’re paying for and what’s included.

We integrate seamlessly with most major PMS, RMS, CRS, and channel managers. 
Our team doesn’t require you to switch technology – we adapt to your stack, ensuring all systems are optimized for clean data, proper rate mapping, and minimal revenue leakage. 
We also help identify where small adjustments (like rate parity or OTA strategy) can produce significant gains. 

SERVICES WE OFFER

We’ve built four core solutions designed to drive total portfolio performance:

Revenue Management
Daily strategy, pricing, and distribution support that keeps your property competitive and profitable. We handle the heavy lifting — forecasting, mix management, inventory, and brand setup — so your team can focus on guests.

BI Reporting (Pulse)
Our business intelligence suite gives you clarity without the chaos. Real-time insights, property comparisons, and automated dashboards that keep you informed and ahead of the market.

Digital Marketing
From SEO to paid media to social and website design, we make sure your digital presence actually converts. We blend creative strategy with performance data, so you’re not just posting — you’re profiting.

Remote Sales
We keep your pipeline full and your response times sharp. Our remote team handles RFPs, group leads, client outreach, and rate management. We power our sales strategy with Fenced, the industry’s most intuitive rate-shopping and RFP platform. Real-time insights, cleaner data, and faster wins for your hotels.

Everything you actually need to drive performance: daily pricing recommendations, rate mix strategy, OTA management, STR reviews, event calendars, and ongoing communication with your team. You’ll get clear insights that drives action, not spreadsheets that collect dust.

We don’t guess – we measure. Our marketing team runs campaigns designed to move the needle on bookings, not vanity metrics. We manage ads, SEO, and social media, then deliver clear reporting so you know exactly what’s working.

We offer à la carte services for limited-service hotels and bundled marketing packages for full portfolios.

Our remote sales pros act like an extension of your team. They respond to RFPs fast, handle contracts, and nurture relationships with business travel and group clients. If you need prospecting, we can handle that too. You’ll get detailed reporting and active communication – every week.

Of course. You can start small or go all in. Maybe you need help with revenue first, or just marketing and reporting. We’ll build the right combo for your hotels and scale as you grow.

TOOLS, REPORTING & PERFORMANCE

We combine the best industry tech with our own proprietary systems. Tools like Lighthouse for BI and rate insight, Pulse for real-time reporting, and brand-native platforms for rate management. The goal: clarity, accuracy, and no guesswork.

You’ll hear from us constantly – because we believe visibility drives performance. We send daily “at-a-glance” updates with key pricing changes, LOS adjustments, and quick-win recommendations. You’ll also get weekly or bi-weekly revenue calls where we review STR trends, pacing, upcoming events, and 90/365-day outlooks.

Every hotel is unique, but our clients typically see measurable growth within the first few months in areas such as: 

  • Higher RevPAR through optimized rates and inventory control 
  • Improved ADR with better segmentation and channel strategy 
  • Healthier occupancy mix, emphasizing profitability over volume 
  • Better forecasting and reporting transparency 

We’ll set clear performance benchmarks and review them regularly so you always know where your property stands. 

Too good to be true?

Why don’t you find out with a free demo?

STILL HAVE QUESTIONS?

We’d love to connect. Schedule a free consultation call to identify quick-win opportunities for your property.

“The expertise and data Topline provides is second to none. Topline has upleveled our revenue management department and enabled us to make better decisions while increasing efficiencies within the department. We now have volumes of actionable data at our fingertips, portfolio wide that we could not effectively aggregate on our own. I highly recommend Connor and his team at Topline.”

Carter Frank

COO of Generation Hospitality Group

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